My dearest female friends who would like to get more dates with men, or to spice things up on your date, say maybe to get a nicer dinner or for the men to splurge more on you, you should wear red clothes on your date!A study published in Journal of Personality and Social Psychology showed that, men find women in red more attractive!
This study was conducted involving more than 100 men, excluding gay and colour blind men. Most of them were college undergraduates. They were asked to rate pictures of women on how pretty these women were, how much the men would like to kiss them, and how much the men would like to have sex with them.
The men were shown pictures of women bordered in red, white, grey or green. Even with the picture of same woman, men found she was more attractive when bordered with red frame than with another colour.
Second stage, the men were shown photos of the same woman, with digitally coloured red shirt and blue shirt. The men strongly liked the woman in red shirt.
Third stage, the researchers asked the men, hypothetically if they only have $100 in their wallet, how much money they would be willing to spend on the date. The men also would spend more money on women wearing red.
The red colour affects the woman's level of attractiveness in men's eyes. However, do not affect the men's perception on the woman's likability, intelligence or kindness.
As for guys, if you have started to wonder if you should start buying more red clothes for your wardrobe collection, DON'T!
Interestingly, red colour do not have any effect on women. The researchers had a group of young women rate whether the pictured woman was pretty, and the findings shows the red colour do not have any impact on whether women rated other women as pretty.
So ladies, head up to your fave shops and start piling up red clothes or red accessories for your dates.
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For reference
Journal of Personality and Social Psychology : http://www.apa.org/journals/psp/
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